Webinar - How to build trust in the digital era - Tosibox
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CEO webinar, April 29, 2020

How to build trust in the digital era

Researchers working on futures studies argue that because of the rapid development of technology, the human life will change more over the next 30 years than it has in the previous 300 years. Many opportunities arise with the digital age, but there will be huge responsibilities as well. If this prediction comes true, this shift will not only affect business, culture and society, but even biology and ethics. And there will be security implications as well.

When discussing cyber security, we should think about whom and what can be trusted. The value of trust is becoming more and more important. In business, cyber security is a concern for a company’s brand value, for business continuity, and most importantly, for the customers’ trust. If you lose your customers’ trust, it’s very hard to get it back.

The future of digital security and technology must be viewed from the perspective of trust, which is becoming very valuable intangible capital for companies and societies. In a bigger picture, the importance of trust in technology is the same as water is for life: While the main asset of big companies a decade ago were fossil fuels, nowadays it’s data. The value of data continues to increase, and those who own the data will own the future. It is fine to collect and analyze data to improve operations, but it has to be done in a fair and transparent way. Trust and integrity become pivotal.

About the presenter

Jarno Limnéll is the CEO at Tosibox Oy. He is also the Professor of Cyber Security at the Finnish Aalto University, and an Adjunct Professor at three other universities. By education he is a Doctor of Military Science, Master of Political Science and Officer. He has been working with security issues for more than 20 years, and he has written numerous books and scientific papers. Jarno is a well-known expert and a sought-after speaker both in Finland and internationally, thanks to his way of explaining even complicated matters in a simple and understandable way.

Details

Date: Wednesday, April 29
Time: 8:00 AM EST / 1:00 PM UTC
Duration: 30 min
Language: English