Tosibox blog: Simplifying IoT
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Simplifying IoT

Anu Rosberg, Chief Marketing Officer, Tosibox

The world around us is changing and so are we and our brand. A few years ago, we renewed our brand promise and visual appearance. We stated that we can offer to our customers a private highway through the Internet of Things, while with other technologies the users had to resort to public transportation.

Yes, we still offer that private highway to our customers. But so much more too. Thanks to our technology, we can cater an entire road network, traffic junctions and hubs as well as traffic control. We also provide you with access to the new business opportunities looming at the end of that road.

That is why we also decided to slightly update our core message and created a new slogan: Simplifying IoT. It will help us to dive deeper into the world of IoT. Secure connectivity is at the core of the Internet of Things. We have taken connectivity and network management and made them simple. Simplicity is our core value – a part of our DNA. By offering easy and secure connectivity we are bringing the benefits of IoT to our customers. We are simplifying IoT.

We have also prepared a video about the new message, take a look:

Our new slogan is clear and concise yet saying it all. The modularity of the slogan lets us adjust the message according to context. Simple is beautiful also in communication. A strong brand, clear message and story will make us memorable and distinguishable in the market.

Our new message will become visible in all our future communications. Developing the brand is a continuous process, so we will keep on going. Remember to visit our website and follow us on social media, and you’ll be the first to see the fruits of our labor. Are you as excited as we are?

“Secure connectivity is at the core of the Internet of Things. We have taken connectivity and network management and made them simple.”

Anu Rosberg, Chief Marketing Officer, Tosibox